Coercion: Why We Listen to What "They" Say by Douglas Rushkoff

Coercion: Why We Listen to What


Coercion.Why.We.Listen.to.What.They.Say.pdf
ISBN: 9781573228299 | 304 pages | 16 Mb

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Coercion: Why We Listen to What "They" Say Douglas Rushkoff
Publisher: Penguin Group (USA) Incorporated


Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.

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